Tutti (a word for a music direction meaning "everyone together") is an accessibly priced, analog music hardware company whose mission is to make "Music for everyone." The brief for this project was to develop a brand identity centered around solving a problem in the music production industry, specifically the barrier of entry that is the high cost of physical instruments. Tutti aims to solve this issue by offering affordable, high quality analog digital instruments. For this system I created a logo that represents the act of coming together to play music, with the "T" and "i" anthropomorphized to show collaboration and direction. The aesthetic was inspired by the editorial style found in magazines from the 80s and 90s, which drove the creation of the magazine advertisements seen below.